Cover Letter Writing Guide: What to Include in Your Cover Letter

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What is a Cover Letter?

A cover letter is a letter of introduction that accompanies a resume. Although cover letters are not required as frequently today as they once were, when one is requested, it gives the applicant a chance to explain their goals and show the hiring manager who they really are.

A cover letter explains who you are, lists major accomplishments, and tells the hiring manager what you hope to bring to the company if hired.

There are three types of cover letters: the application cover letter, the prospecting cover letter, and the networking cover letter. To get the full rundown of each of the three types, check out article on cover letter formats.

How to Write a Cover Letter

1. Contact Information

Include your full name, address (including zip code–for ATS purposes) and phone number with area code. You should make it as easy as possible for the hiring manager to reach you.

2. Greeting

It is important to find out the name of the hiring manager and greet them directly. You can usually find the hiring manager’s name by searching the company website, or even calling the company and asking which hiring manager is assigned to this particular position. Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

3. Opening

Think of the opening as your “hook”. It’s your chance to pull the hiring manager in. How exactly do you write a good hook? Think about what skills set you apart from the other candidates or how your experience would make you invaluable to the company. What can you do that nobody else can?

Don’t go overboard with information in your opening, though. Pick just the one or two things you think are the most relevant and most important to this particular job.

4. Body

When writing the body of your cover letter, remember the three w’s: why, what and what (Yep, we meant to say “what” twice).

Why are you writing?

What can you offer?

What do you know about the company and the team?

The body of the cover letter is all about selling yourself. Include a couple of examples of relevant and measurable accomplishments. Measurable accomplishments are powerful because they show proof of your abilities.

For example, if you’re applying for a job in sales, you might include, “In Q4 of 2015, I increased sales by 15%”.

Or, if you’re applying for a job in web development, you might say, “Worked on a team of three developers to build out full mobile app”.

Someone in a managerial position could say, “Led a team of 15 to reach a combined $250,000 in sales in one quarter”. Just like when writing a resume, your cover letter should only include the most relevant and positive information about you

5. Closing

The closing of your cover letter is just that, a closing. It should be used to thank the hiring manager for his or her time and to mention any attachments (resume, portfolio, samples). Keep the closing professional, and try not to sound too eager, since eagerness can come off as desperate.

For example, rather than saying something like, “Looking forward to hearing more about the position”, but it’s best to keep it cool with something like, “I look forward to finding out if I’m a match for this position”.

To finish out the closing, do a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature, and send from a personal email account that does not list your current work signature beneath the email.

How to Format Your Cover Letter

A cover letter is a letter but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, the format of your cover letter determines the order in which the hiring manager learns about you.

For example, if you list your work history last, he or she has to read through the whole letter before learning the most important information.

Use the format order below as a guideline for building your cover letter.

How to format your cover letter for a job

When in doubt, think of your cover letter like a conversation. The order of events in a conversation is similar to the order of events in a cover letter. For example:

  1. State your name
  2. Say hello
  3. Explain your work history
  4. Tell them what you can do for their company
  5. Say goodbye

How to format your cover letter for an internship

  1. State your name
  2. Say hello
  3. Explain your coursework history
  4. Tell them what you can do for their company
  5. Say goodbye


cover-letter-writing-guide The flow of a cover letter is very similar to the flow of a conversation

Cover Letter Tips

  • If emailing your cover letter, be thoughtful in your subject line. Never leave the subject line blank and double check for specific instructions in the job posting. If possible, use it to sell yourself. Ex: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
  • Keep your cover letter short and to the point. The hiring manager will be reading lots of cover letters. Make yours stand out with as little text as possible.
  • Be confident. Let the hiring manager know the reasons why you deserve this position and make yourself believe them too!
  • Don’t simply rephrase your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
  • Do your research before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
  • Use the job posting as your guide for what topics to focus on.
  • Include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume.
  • Check for spelling and grammar errors.
  • Send your cover letter as a PDF to avoid readability issues.

Scan Your Cover Letter with Jobscan

In addition to resume scans, Jobscan Premium users can also scan their cover letter against a job description. This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Does your resume pass the test?

Tailor your resume and optimize for applicant tracking systems with Jobscan

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Cover Letter FAQ

What tense should I use when writing a cover letter?

It is appropriate to change Tenses throughout your cover letter. For example, you can explain who you are in present tense and explain important aspects of your work history in past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

What to include in a cover letter

Our guide above dives into how to write a cover letter more deeply, but you should always include your name, relevant work experience and reasons why you are right for the job in your cover letter.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce yourself and your resume, and give insight into specific parts of your work history and how your experience is applicable to this job.

What should you send first: a cover letter or a resume?

Your cover letter and resume will generally be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise attach both.

How to address a cover letter

You should always address the person on the other end by name. Check out the company website or call the company’s office manager to inquire about the name of the hiring manager. Never use “To Whom It May Concern” or “Hi” in place of a name. If all else fails, use “Hi Company Name.”

Learn more here: How to Address a Cover Letter

What should I include in a cover letter?

Cover letters are much less prevalent than they were in the past, and one should only be included when asked for specifically in a job posting.

How long should a cover letter be?

A cover letter should be no longer than 400 words, and ¾ of a page.

Should a cover letter be sent as an attachment?

If it is not specified, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How do I start a cover letter?

Start a cover letter by introducing yourself by name and a greeting. For example, “Hello Mary, I’m Paige Doepke.”

How should I end a cover letter?

End your cover letter with a formal signature. Sincerely, Best and Yours are all appropriate before your name. If not sent in an email, use the date in your signature as well.

Learn more here: How to End a Cover Letter With a Call to Action